Importance of Keywords in SEO 2018

Website development in Bangalore

  Understanding the Basics and Importance of Keywords in SEO: 2018

SEO trends of search engines have undergone many changes since its inception. Keywords have played and continue to play an important role in best SEO practices 2018. Before we move into knowing the importance of keyword even the latest trends of SEO practices, let’s know the basics of keywords.

What is a keyword?

The keyword is known as the term that describes the content of the website at the best. It is the search term which you want to rank the page for. The content on each page of the website should be created around the keyword for which you want to rank the web page.

Basics keyword.

There are two types of keywords to help your website rank top among the search results. One is the long tail and short tail keywords. Long tail keywords are more specific and have low search volume. The web development company in Bangalore uses long tail keywords when you are targeting local traffic. If the website is targeting both local and global traffic, a combination of long tail and short tail keywords will be used.

Importance of keywords in SEO 2018.

There has been a lot of change in the algorithms of the search engines for SEO ranking but still, keywords play an important role. Understanding the importance of keywords in SEO 2018 needs you to have a look at keyword density in the content. Of course, there is no rule of thumb established to use the keyword density in the content, recent SEO update 2018 states that you should be using the keywords along with the related words throughout the content of the body.

Gone are the days when algorithms counted the number of keywords that match on the page. With the recent multiple updates from panda has shifted industry from keyword stuffing to user-centric content. Hummingbird update helps the search engine to understand the real meaning behind the search term rather than keywords in the content. SEO updates have led the industry focus on a search term that satisfies the user intent rather than focusing on the keyword alone.

How is keyword still important in SEO 2018?

The above information does not lead you to ignore the importance of keyword in SEO. The point here that the content on the website is user-centric while the keyword used in the content should occur naturally. Website design company in Bangalore should play a balancing act here. The search engine is an intelligent algorithm but, it is still a machine. If your content is complex, it may have a negative impact in gaining the attention of the potential customer because it becomes difficult for the Google to understand the search term for which the website can be ranked for.

The balancing act one can play here is not to stuff the content with the targeted keywords; a strategic inclusion of the keywords in the content will help the search engines rank the page in spite of its inability to understand the subconscious meaning of the content.

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