Digital marketing has
undergone a lot of transformation since its inception. Now, it is not just
limited to surge search engine rankings, it is more into gaining the attention
of potential customers to various digital marketing trends and strategies. The digital trends 2019 like artificial
intelligence and voice search that has dismissed earlier are now gaining
immense importance today. Here are few new digital marketing strategies that
added huge importance to digital marketing today.
Artificial intelligence
which is a part of digital marketing today is enabling the business
organizations to analyze consumer behavior, search patterns by using the data
on the social media platforms. It helps the business know how the customers fin
their products and services and help you optimize your customer service. A
business that chooses to opt for artificial intelligence in the year 2019 will
gain that competitive edge and accelerate the growth of the business.
Augmented reality
advertising lowering conversion costs
Augmented reality
advertising is a new strategy that has made digital marketing important in the
year 2019. The business that implements programmatic advertising will be able
to use artificial intelligence to automate ad buying. The new strategy will
help you target a more specific audience. Real time bidding for advertising
will enable the business with higher conversions and lower acquisition costs.
This new advertising trend is changing the face of digital marketing in the
year 2019 and would turn to be a strategy for 90% of digital display ads by the
year 2020.
Improved customer service
thorough chatbots
Chatbots are an important
digital revolution in the digital marketing trends 2019. The business that are
using chatbots will be able to use AI for an instant chat with the customer
round the clock. This technology in the
digital market is bound to save a lot of money to the business especially in
health care and banking sector. These
virtual assistants enable the business to provide best customer service with a
responsive and prompt reply and recalling buying history.
Personalized marketing
strengthens customer relation
The new strategy boosted
the phase of digital marketing. With the availability of data like consumer
behavior, purchase history, pages landed on, targeting the buyer with the
personalized content has never been this easier. Personalization marketing done
by SEO company in Bangalore....... Read
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